Jules B and Community Driven Content Sites
With eight stores in the North of England, Jules B is a luxury fashion retailer and e-tailer that has been in the business of dressing stylish men and women for over 27 years.
Polyvore is a community driven social shopping platform which puts user activity at the centre of the consumer experience. Users and advertisers can collate products and associated images, then display them in image collages called “Sets”. Based in the USA, Polyvore can drive a huge volume of traffic with its global community having already created over 44 million sets. The website, headquartered in Silicon Valley, has attracted more than 17 million unique visitors per month since 2012, and many of these join active fashion communities.
Users follow their favourite stores, brands and users and can then see their sets and products in a newsfeed. Fashion hunting users can easily find Jules B products in the shop and then add them to sets, thereby increasing the exposure of Jules B products on-site. Although the campaign currently runs on a CPA model, we are exploring opportunities to buy additional exposure on the site on a CPM. Polyvore provides an effective means to drive growth through existing consumer interest in products and brands.